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Ramp up to triggered direct mail and take personalisation to new heights.

Today, retailers and brands must connect with customers in meaningful ways. Triggered direct mail helps marketers become clutter busters by using data to create personalised communications based on previous actions.

Innovations in inkjet production technology, workflow automation and personalisation software make it easier than ever to drive additional revenue through triggered direct mail.

Key Stats and Opportunities

Customer Lifecycle Trigger Points. Abandoned Cart. Landing page Visit. Call center query. Loyalty Membership. Content download. New customer. Event attendance. Product demo. Inactive account. Seasonal behaviors

Triggered direct mail automation complements omni-channel strategies and serves all stages of the customer lifecycle.

Graphic showing email be distributed to a people on an individual basis

79% of companies that exceeded revenue goals have a documented personalisation strategy.1

Thumbs up 5.1%. Thumbs down 0.6%.

Direct mail has response rates up to 5.1% vs 0.6% for digital.2

Triggered direct mail may have a higher cost than some digital channels, but it’s worth it. It’s a familiar and easy way to drive action and growth.

Three line-graphic representations of people next to the text 88%

88% of U.S. marketers reported seeing measurable improvements due to personalisation — with more than half reporting a lift greater than 10%.3

A graphic of a mailbox with an envelope

81% of Americans still open their daily mail while blocking out most digital messages.4

  1. USPS Mail Moments: 2016 Review, March 2016.

  2. DMA Response Rate Report 2017, Direct Marketing Association, 2017

  3. Evergage, 2017 Trends in Personalization

  4. A Marketer's How-To (and Why-To) Guide to Using Direct Mail

Happy woman opening mail in a post office

Direct Marketing

With innovations in print technologies, workflow automation and personalization, marketers are re-embracing direct mail.

Featured Technology

XMPie® Personalised Communications

The leading technology for engaging your audiences with personalised, relevant communications across print and digital media touchpoints.

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