Into the Bright: More “pop” and profit per page with fluorescent pink
Featuring Christine Yardley and special guest host Deborah Corn, Intergalactic Ambassador to The Printerverse.
The digital saturation caused by the pandemic has created a unique opportunity for print service providers to breakthrough brilliantly with colorful, can’t-miss specialty enhancements —customers are craving value they can see and feel.
Join us as Christine Yardley discusses how the Beyond CMYK capabilities of the Iridesse inspired her to reimagine the possibilities of specialty print. She was especially inspired by the “pop” of fluorescent pink, and how digital embellishments have the power to drive both optimism and profit in the post-pandemic normal.
You’ll learn how:
The Iridesse helped Christine stand out and boost relevancy
Christine adds even more value to high-end applications through impossible-to-miss color
Fluorescent pink and other Beyond CMYK embellishments can help you expand into new markets and drive profits
To take advantage of exciting new trends in print and meet the demand for rich, tactile print experiences
To print long and prosper with Deborah Corn, industry luminary and special guest host
Ready to think bigger, bolder and brighter with Beyond CMYK? Be sure to watch the replay to find out how to take on new opportunities with confidence and drive brilliant results.
Featured Speaker
Christine Yardley
At the helm of an award-winning commercial print shop, Yardley has always been at the forefront of print innovation, embracing specialty inks, finishes and enhancements to deliver the most value to her customers. She is also the founder of eatprintlove.com, a resource hub for creatives and printers.
Special Guest Host
Deborah Corn – Intergalactic Ambassador to The Printerverse
With over 25 years of experience in advertising as a print producer, Corn now works behind the scenes to help printers, suppliers and industry organizations create meaningful relationships with their customers. Her website, PrintMediaCentr.com, is a source of “printspiration” for print and marketing professionals.
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Unlocking Profits with Digital Embellishments
Get ready to dazzle your clients and boost your bottom line with this power training session from Xerox and Taktiful. Learn strategies to become more profitable marketing, pricing and selling Beyond CMYK applications.
